AI Insights · Timothy · December 2020
Top 5 Zombie Games on iOS in Europe: Q4 2020 Performance Overview
An analysis of the top 5 zombie-themed mobile games on the iOS platform in Europe for Q4 2020, focusing on user engagement and revenue trends. Insights provided by Sensor Tower.
As the year 2020 came to a close, the zombie game genre remained a popular choice for iOS users in Europe. Sensor Tower provides a detailed look at how five leading zombie games performed in the final quarter of the year.
State of Survival: Zombie War, published by FunPlus International AG, showed a strong performance with revenue peaking at $2.4M in the week of December 21st. Downloads hit their highest at approximately 133K in the last week of December, while weekly active users (WAUs) saw a consistent increase, ending the year with 589K.
Another veteran of the genre, Plants vs. Zombies™ 2 from PopCap, maintained a steady stream of revenue, reaching $23K in the week of December 21st. The game experienced a modest download peak of 35K in the same week, and WAUs saw a slight uptick to 268K by the year's end.
The newcomer Puzzles & Survival had an impressive quarter with revenues surging to $180K in the week leading up to Christmas. Downloads for the game peaked at 40K in early November, and WAUs grew steadily, finishing the quarter with 48K.
Electronic Arts’ Plants vs. Zombies™ showed resilience in the market with revenue of around $1K in the final week of December. Downloads showed a slight rise towards the year's end, reaching 23K, and WAUs climbed to over 112K in the last week of 2020.
Lastly, Mobigame's Zombie Tsunami also saw a positive trend with revenue climbing to $1.5K in the last week of December. The game's downloads spiked to 30K in the same period, and WAUs increased to approximately 320K.
The data from Sensor Tower highlights the enduring popularity of zombie games on iOS in Europe, with these top titles showing notable user engagement and revenue generation as they wrapped up 2020. For more insights into the mobile app market, Sensor Tower's platform offers detailed analytics and trend data.